Doug Guller, Founder and CEO of ATX Brands, has announced plans to purchase the former ghost town of Bankersmith, Texas and rename it something (hopefully) much more appealing to the average tourist: Bikinis.

The town’s new moniker comes from Guller’s chain of Texas “breastaurants” with the same name. Guller purchased Bankersmith through Craiglist, and hopes to start throwing events in the town, located near Amarillo, by fall, according to a press release.

The town was first established in 1913, when the San Antonio, Fredericksburg and Northern Railroad laid tracks between Fredericksburg and Comfort. Though the town was never all that big, the population was reportedly hovering around the 20 person mark between 1949 and 1961, according to the town’s website.

Of the newly unincorporated town, Guller said in a press release: “Bikinis, TX will be a world class destination and I am thrilled to expand the Bikinis brand to include town ownership. There can’t be a better way to put Bikinis on the map…Literally.”

Just what the world needed.